Increasing Customer Acquisition During the Holiday Season

customer acquisition holiday strategy

The holiday season is coming fast. It’s the best times for everyone, but can we say the same for entrepreneurs? The holidays are the best days for business growth opportunities. If you are selling a seasonal product then it’s not for you. But if you are selling a product that customers can use to improve their daily lives with.

Finding new customers and increasing lead generation is a given during the holidays. It’s a matter of determining where your target audience are located both online and offline. The great thing about the holidays is that people are emotional when it comes to purchasing something. They usually buy an item because it’s the season of giving and sometimes they purchase an item for the sake of buying it.

Nevertheless, it’s important that you present the value of your product to the appropriate target audience. Here are ways to acquire new customers for your business:

Establish your Voice on Social Media

Most of your customers will be finding you on social media as much as they are searching you via the search engines. Establishing your voice on social media platforms such as Facebook and LinkedIn is essential. You need to position your product or service where your customers are located.

Potential customers are checking social media reviews about your product that will affect their purchasing decision. So it’s crucial to have a presence on relevant social media platforms to address queries, suggestions, and complaints. Managing your own social media pages is a given, but interacting with your prospects in open social platforms is another story.

The big idea here is to establish your voice through your social media pages, which will resonate to other online communication platforms. It’s about engaging with your target audience as solutions provider that they can learn from as well.

Mobile Marketing Complements Holiday Marketing

Mobile usage is heavy during the holidays. People will be searching for product reviews and testimonials before they buy something. So what would you do to promote your product using mobile marketing? We suggest to make your company website to be mobile responsive. This means that your target audience can easily access your website using a wide array of mobile devices.

It’s also important to note that your email newsletters and ad targetting campaigns are mobile-friendly as well. The idea here is to make it convenient for potential customers to access your product’s info and contact info. Make your mobile site’s copy as brief and direct as possible. Remember to use Calls-To-Action on the mobile landing page. This helps your customers decide what to do once they land on your mobile site.

 Show your Product’s Value

Integrating your social media marketing with mobile marketing can produce results. The big idea here is to use social media in an appropriate manner. Minimize the salesperson approach and project yourself as solutions provide. This will allow potential customers to engage with you by asking queries and suggestions.

It also helps your product to open up some space for improvement. A collaborative interaction is always a good thing. Customers can learn from you and you can learn from them as well. Always remember that you are making your product for your customers and not for yourself.

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